Thanks for all your replies.
The noise I am experiencing is an aerodynamic noise, i.e. the noise of the wind hitting/flowing around the front top hedge of the top. It's more like a hissing noise. No drumming.
The top looks ok, though I would need to compare with another one to see if it is curled upwards too much or not. The soft top looks new, and I had difficulties locking the back once the front hooks are in place. May be the fit is too tight and therefore pulling the material backwards and curling the front too much upwards in the process. I will know once I'm able to compre with another Pagode side by side.
In general, do people note more noise with the soft top than with the hard top?