Pagoda SL Group

W113 Pagoda SL Group => Pagoda Spotting => Topic started by: Lori on September 05, 2022, 22:50:30

Title: What the heck?
Post by: Lori on September 05, 2022, 22:50:30

I saw this commerical this morninig https://youtu.be/uPA2pZe83wk

Title: Re: What the heck?
Post by: austinado16 on September 05, 2022, 23:31:43

Is that the Pininfarina 230SL?

Title: Re: What the heck?
Post by: lreppond on September 05, 2022, 23:33:31

I think they have to pay royalties to DB if they show the normal grill with a 3 point star.  So this is one way to get around it.  It was in all likelihood done with CGI using a real Pagoda as their starting point.  I doubt that car really exists. 

Title: Re: What the heck?
Post by: JamesL on September 06, 2022, 06:06:02

For my sins, I was in a Dallas shopping mall a couple of weeks back. The watch people, Fossil, are using a Pagoda interior in the photos for the big “in window” displays

Title: Re: What the heck?
Post by: lagolag on September 06, 2022, 11:13:21

The film is retouched, it is clearly visible when you pause the film.

Title: Re: What the heck?
Post by: AdelaidePagoda on September 06, 2022, 12:11:47

Yes, altered with CGI as suggested. All Mercedes logos are removed, grill and hubcaps.

Title: Re: What the heck?
Post by: Jonny B on September 06, 2022, 15:07:50

And to answer Todd's question directly - No, that is not the Pininfarina Pagoda.

Title: Re: What the heck?
Post by: Lori on September 06, 2022, 19:36:52

It's weird that they altered the headlights too

Title: Re: What the heck?
Post by: Merc_Girl on April 13, 2023, 22:36:24

Excuse my ignorance, but does one need to pay royalties on a 60yr old design? Tv programmes have old cars sometimes and I’m sure they need not pay royalties?
Anyway, damn ugly lights for a pagoda!

Title: Re: What the heck?
Post by: Jonny B on April 14, 2023, 16:45:53

Not sure what this depends on. I have seen other TV shows where the brand (not just for cars) has a digitized abstraction hiding the logo.

MB is known for their protectiveness of the brand and symbology. I would expect they copyrighted the design, but the timing and jurisdiction.

Here is one comment/entry and there were a bunch more:
https://www.quora.com/Are-shapes-of-vehicles-copyrighted