This car seems restorable, but will requise new everything. A few years ago, it could be done for 100k$, plus the price of the car. It only makes sense if someone has an ability to do bodywork repair himself. Case in point my car was initially bought as a solid driver #4 for that money in 2002. The restoration was completed in 2008 and the file contains a bit more than 80k$ in bills, and this is not counting all the bodywork and engine rebuild done on a cash/handshake type of deal, plus all the work (hundred of hours) the owner did himself.
I would pass on that one. Stick, maybe the car you saw auctioned for 72000 pounds was some special car, super rare options, celebrity ownership, or do you reckon is was a battle of two egos in a bidding war?
It is still pretty near impossible to restore a car like this and make profit I think.
Jerome