Rancho Cucamonga, Calif. - KUMHO Tire USA, announces the introduction of the world's first fragrance automotive tire, the ECSTA DX. The project is the "fruition" of more than a year's worth of research and development to deliver an alluring aroma tire that replaces the normal "black rubber" smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine. According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO's tire technology expertise in the highly competitive automotive marketplace. In addition to a unique aroma, the ECSTA DX is engineered to deliver low noise levels and ride characteristics on par with the leading tire brands. The tires can be delivered and affixed to passenger vehicles at a KUMHO tire dealer. Call any of our locations for more details!
