This is something I've always wondered about. We seem to take it for granted that a buyer and seller will be strangers and come to the "trading table" as adversaries, not trusting each other. A system designed to get traders together when they don't have a reason to trust each other works fine for the stock market or maybe even the fish market, but I hope it isn't the only way to approach this. And you seem to have a perfect example. You want the buyer to realize that the car is terrific except for the transmission, so instead of being forced to knock the price down to "really cheap," why not encourage the buyer to come around, get to know you, check out the car in every reasonable way, maybe join this forum and get familiar -- as we hope they would eventually -- and then you can sit down and negotiate a price that's fair to both parties.