There should be a 'slight but significant' pull force or drag as you slide the feeler out. I've never measured the pull, but compared to pulling a trigger, I think its a few onces. I always go a little too tight first, snug the feeler so it on't move unles I yaw the feeler(move you hand sideways and pull to get it to move. then back it off until I can just pull the feeler out without horizontal rotation. the cam lobes never wear perfectly flat, so ther is a valley and a hill filling the valley. You are working the feeler between the two slightly 'un-flat' surfaces. Very normal that it isn't flat on both sides cam lobe wear. One surface will always be just a little softer and wear a little faster and the two surfaces adjust to each other. No biggy, you are feeling ~.000X inch and it won't make much effect, but for consistancy between the valves, use the same amount of pull force to drag the feeler out and don't be afaid to go back and check each one.
AND, the balls wear into the rockers, so if you haven't turned the balls in a long time, you may find the valves are a little loose again in a few K due to the re-mating of the ball serfaces.