I put on these exact tires back in January. If memory serves, they were $55 per tire. They do seem to run a bit quieter than the Kumho tires I had on previously, which I replaced due to age, not mileage. I have only run them a few hundred miles, so it's still a bit early to tell whether they are an 'improvement' in any way. They do give the car a slightly more 'muscular' stance, but the casual observer would probably not notice.