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Wide Open Throttle
As an Aussie that lived in the USA for three years, a US product that always made me laugh was a 'thing' called "I Can't Believe its not Butter"It wasn't. American truth in advertising.
Pinch of buttermilk powder? in genetically modified canola oil or some such with an emulsifier, an artificial colouring, a chemical preservative, plenty of sodium, carbohydrates, sugars and lots of other 'stuff' then give it all a whipping to make it all stick together