Another interesting part in that article is about the protective wax. I have talked about that before in other posts. The "horrible white stuff on the rubber surface that is impossible to remove". That is the protective wax and when you remove it, you lose the ozone protection. It does look bad so you might be able to use something like 303 with a UV screen in it to compensate for the lost wax protection.
Unfortunetly, grease is still a petroleum product and would do the same as ATF. ATF is more aggressive though. Many people think you can revive rubber once it has aged. I don't think so. If you add something to hard, degraded rubber and it feels softer, that is probably because the added product caused swelling. A material that has swelled feels softer but the properties have been compromised. Old or new rubber, swelling is not a good thing.
The best strategy is to protect the rubber when it is brand new. You can still protect older rubber, but won't be as good as new rubber.