I cleaned the valve and replaced the O-ring 3X13 ID mm on my valve last night since it was binding and I didn't want to risk breaking my original dash temperature control.
I don't see what the issue is with orientation and all kinds of diagrams and marking. You replace the valve in the open position, hole facing the pipe. The tab goes on top of the valve through the slot so that it is at the full open stop. The straight edge of the tab faces the closed position. The ball lever installs on top of the tab to meet the socket (properly adjusted for length) in the full heat (open) position. Once the socket is connected, make sure it closes fully and adjust socket as needed. You're done. Anything else and you're 90 degrees off and it's obvious.
BTW, the screw end of a spark plug screws into the valve and makes a nice tool for removing and installing.
Coolant is generally enough lubricant for replacing the valve, but I use just enough Vaseline to make it slippery when installing the O-ring and the valve (you can't see the Vaseline but can feel it). Once installed, good coolant keeps it lubed, until it gets stiff again!