The guys name is Rich...Rich Rebuilds...This swap is about getting views on his channel. Thats where the money comes from. Nobody would be doing this otherwise.
Its all about the views
Well, are you sure about that? You had me until you said "nobody would be doing this otherwise".
People have been doing all kinds of bizarre rebuilds and engine swaps and similar things that many don't understand, forever, long before YT "views" became a thing and people had to register with the FTC as "influencers" and what not. Personally I don't go to YouTube for entertainment so I'm not contributing to views of the bizarre; I'm generally on the lookout for any kind of "how-to" information instead.
Fourteen years ago, a guy in Michigan put a 6.0L V12 from an S600 into a 560SEC. Later, he put the same kind of engine in an early SLK. Commensurate with that, he was putting an M5 engine into a early 3.0CSi. If you are member of the MBCA there was a recent article (last issue) on Bob Sirna's 300SL that has, for YEARS been trying to earn a record at Bonneville for a 3.0L sportscar...that's required a LOT of work over more than 10 years including multiple engine swaps. Bonneville is also the place where others have put wheels on a GE J47 jet engine from an F86 trying to set records. The more you look, the more you find. While today people may be doing this for YT or TikTok or other kinds of social media reasons, in the past they did it for a challenge, for a commission, to set a record or some other reason.
The guy in Michigan, by the way, is Dr. Satish Tummala, and his shop, Motorwerks, has done some excellent normal work on my Pagoda. Like restoration of my hard top, door swap, etc.