WOW, all that hipster hype. Too bad that they thought they needed to copy the Apple presentation format with team members in mock turtlenecks who are obviously not used to being on camera, having their 5 seconds of fame. I have been around MBs since birth, am a huge fan, and I am sure that the car will offer a great driving experience on the right roads, but it's not for me. I am seriously looking at Morgan and Lotus cars for a bit of good old-fashioned hooligan fun.