I am NOT an engineer. So with that let me attempt... Unsprung weight is just that, its the wheels, spindles, brake assembly control arms etc. Yes this is important. Now rotational mass focuses more specifically on just the mass that is rotating. The rotor, wheel, hardware etc. Think of a bicycle / motorcycle, and how the wheels keep your balance. The heavier the wheels are, the harder the handle bars are to turn the cycle (changing the mass' direction). This mass has to also change direction, with bumps, and even makes a difference in acceleration and breaking.