Hello All,
I have an interesting personal anecdote regarding JC Whitney. I also suspect they were in business a long time before the sixties arrived.
I started messing around with cars about 1963 or 1964 as High School-er. Being a tinkerer, of course, I acquired numerous issues of their large and varied catalog. (No money to spend
means you gotta have really cheap parts and accessories if you are going to personalize a car on a puny allowance)
My Mom was born and raised in Chicago, so as kids we went there on vacations from California.
On the summer trip in 1964 I asked my Uncle Thom about JCWhitney, and he said "Hey, let's pile into my '56 Bel-Air and I'll take you to Downtown Chicago where the main store is".
We arrived and I was immediately confused because the store we walked into was plainly called
"Wachowski's Auto Parts". I think the nugget of wisdom here is that an obviously Polish name
like that might not be such a good marketing tool outside of the Chicago area?
Regrettably, the concept of racial bias was way outside of anything I had yet come into contact with as a sheltered west coast teenager.
Any of you big business moguls want to weigh in on this?
Regards,
Larry in CA