Bardahl has made (for the USA) mostly additives over the years. They have a full complement of motor oils in their product line, and presumably available in the USA, but try finding them. I could not.
As Rodd suggests it's a matter of marketing and advertising. Castrol, Mobil, Valvoline and others are very large corporations with large marketing budgets. Breaking into the somewhat mundane business of motor oil is a tough sell for smaller companies. I think today that fewer and fewer people are changing their own oil compared to say, the 1960s and 1970s. Thus serving the rapid oil change franchises and commercial operations in large drums (30 Gallon and up) is most important. That's a guess, but I suspect its true.
Liqui-Moly is a German brand that has been trying to make inroads in the USA for a few years now, advertising in the car club publications. They advertise themselves as suitable for all the German cars (Audi, MB, Porsche, VW etc.) but if you open the hood of many modern Mercedes there is (or was at least) a sticker saying something to the effect of "We recommend Mobil1". I asked the LiquiMoly marketing folks about that and they said, "yes, we know about that. We cannot afford to pay Mercedes-Benz enough to place our stickers on the cars" and also, if the USA dealers aren't getting Liquid-Moly in bulk for oil changes, it would send confusion to the owners: why are you recommending Liquid-Moly when the dealer is using Mobil1? That is a peculiar situation.
So, Mauro and others so situated: if you can get a proper grade of oil in your local market and be assured it has the right zinc and phosphorus additives in the proper quantities, don't worry about the brand. We may never have heard of it here in the USA. Motul, Coffin, Halfords, Ravenol, Petronas are all oil suppliers known in their respective markets with little to no presence in the USA. That fact--not available or scant in the USA is irrelevant.